Know your fare first
Enter a pickup and destination, choose a vehicle and see the journey price before requesting a ride. We’re testing live address search and location-based pickups.
MADE WITH BRIGHTON & HOVE IN MIND
Good journeys.
A better deal
for our city.
We’re building Via to connect local people with private hire drivers — with clear upfront fares, more choice and a straightforward way to earn.
Preparing to launch · try the demo today
OUR STARTING POINTBrighton & Hove
Local people. Local journeys. Shared ambition.
Upfront journey prices17% driver commissionNo monthly driver feeAccessibility in our plans
A CITY WE WANT TO MOVE WITH
Brighton’s energy.
Hove’s everyday.
Your way there.
The station run. The shift home. A visit to the seafront. We want Via to make local journeys simpler, while giving private hire drivers a fair, clear platform to work through.
Our planned launch starts in Brighton & Hove, working through a licensed private hire operator. We’re designing for the wider BN postcode area as driver coverage grows — coverage will depend on available approved drivers.
Read about our local plans →FOR PEOPLE GOING PLACES
A little less hassle.
A little more confidence.
Choose a ride that fits
Standard, Premium, XL, 7-seater and wheelchair-accessible options are part of our plans. Wheelchair-accessible rides will have no vehicle-category surcharge over Standard.
Our accessibility plans →Stay connected
We’re developing driver details, in-app messages, vehicle matching and journey sharing, so you have useful information before and during a trip.
FOR PRIVATE HIRE DRIVERS
You do the driving.
We keep it clear.
We want to help licensed local drivers reach passengers, manage trips and understand what they earn — without a monthly platform fee.
Explore driver registration demo ↗Demo registration only. No real driver onboarding or bookings yet.
17%
Via commission per completed ride
No monthly driver fee. Under our planned model, the remaining 83% of the fare goes to the driver and Via covers payment processing fees.
- Clear earnings for each trip
- Go online when you want to receive requests
- Local matching with suitable vehicle categories
- Registration and document review before approval
BUILDING TRUST BEFORE LAUNCH
Local ambition.
Careful preparation.
Drivers and vehicles will need the appropriate licences, identity and right-to-work evidence, insurance and compliance checks before approval. Real verification providers and operator arrangements still need to be connected and confirmed.
Our demo includes safety tools such as vehicle matching and journey sharing. Security messaging is currently unmonitored; it does not dispatch security or automatically alert police.
We’re preparing the platform now so we can test thoughtfully before offering a real service.
COME AND SEE WHAT WE’RE BUILDING
A local idea.
A journey we’re building together.
Explore Via from the passenger or driver side.